Adidas Halftime Gallery Women 2022
Opportunities for HER
An inspiring work environment that promotes creativity and a heightened sense of identity – guided by this vision, the temporary exhibition in the Halftime Gallery in Herzogenaurach blends cultural heritage with current events. Our sixth exhibition since 2019 features HER – from the 70s to today. And looks at female top athletes or fashion icons – and their role as a driving force for social change.
Who runs the world? Girls! Confident, loud, and diverse – these traits provide the context for a wide range of adidas collections to be exhibited.
Here, dialogue between old and new inspires the main design theme. It’s a visual fusion of the most extraordinary creations from the last 50 years – with current collections shown as a continuation of historic product lines. All presented on a platform styled as a catwalk and photo studio. A journey through the history of adidas design – an interplay between fashion and sport.
